Digital Investment ROI Simulator

What type of digital investment are you evaluating?

This shapes which value drivers and benchmarks apply to your ROI model.

🤖

AI & Automation

Workflow automation, AI agents, intelligent process automation, LLM-powered tools.

Most common

🛠️

Custom Software / Internal Tools

Bespoke apps, internal dashboards, CRMs, ops systems built for your team.

☁️

SaaS Platform Adoption

Enterprise SaaS, productivity suites, collaboration tools, cloud-based platforms.

📊

Data & Analytics Infrastructure

BI platforms, data warehouses, reporting systems, real-time intelligence layers.

🛡️

Cybersecurity & Compliance

Security tooling, compliance automation, risk management systems.

🌐

Digital Marketing & E-Commerce

Marketing technology stack, e-commerce platforms, customer experience tools.

Choose your sector

Select the sector your organisation operates in

Private Sector

Businesses operating for profit — technology, retail, finance, healthcare, manufacturing, media, logistics and more.

10 industries · 6 departments · 50 roles

Public Sector

Government bodies, public services and institutions — education, healthcare, defence, social services, infrastructure and more.

10 industries · 5 departments · 50 roles

Choose your industry

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Choose your department

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Select your role

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Select a role to see how
digital investment applies to your function.

Your ROI model

Personalised for your role and industry

Modelling inputs for

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Organisation’s Digital Maturity

Team size10 people

1 person↑ 10–30 typical100 people

People in this function at your organisation

Avg. fully-loaded salary$100k

$40k↑ $100k–$180k typical$350k

Include base, benefits, and overhead — fully loaded

Manual / admin hours per week6 hrs

1 hr/wk↑ 6–12 typical20 hrs/wk

Time spent on repetitive tasks digital investment can automate

Tool / report requests per month5

1/month↑ 5–10 typical30/month

Requests that go to IT or sit unbuilt for weeks

External / agency spend per month$1.0k

$0↑ $1k–$5k typical$20k/month

Software, freelancers, or agencies this team could replace

Investment seats / licenses for this team10 seats

1 seat↑ 10–50 typical100 seats

Avg. $100 / license / month — adjust to your solution’s pricing

Estimated Annual Value

total value delivered per year

ROI Ratio0x

Annual value generated

Annual license cost

Net annual benefit

Payback period

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3-year net benefit

Value Breakdown

Productivity recovery$0

Backlog & tool value$0

External spend replaced$0

Time-to-market & opportunity$0

Adjust the sliders to model your situation.

Methodology & Assumptions

Why these numbers hold up to scrutiny

Four independently-sourced value drivers · Conservative rates throughout · Weighted by department profile and digital maturity

D1 Productivity Recovery

60% recovery rate

McKinsey (2023) identifies 60–70% of knowledge work as automatable with AI tools. We use the conservative floor and apply it only to the manually-reported hours your team entered — not assumed or estimated waste.

Conservative: McKinsey ceiling is 70% · We use 60%

D2 Backlog & Tool Delivery

65% time reduction

AI-assisted development reduces internal tool build time by 65% (McKinsey, 2024). We apply this only to the backlog requests you entered, priced at real developer day rates derived from your salary input — not vendor estimates.

Based on 3 developer-days per internal tool · Industry standard

D3 External Spend Replaced

55% replacement rate

Tools built internally replace agency, freelancer, and SaaS spend. We assume only 55% displacement — and exclude media and advertising costs entirely, which internal tooling cannot replace.

45% of external spend assumed to continue post-solution

D4 Opportunity Cost

30% realisation rate

Faster tool delivery accelerates decisions and time-to-market. We capture just 30% of the cost-of-delay value — well below the 50–70% range cited in Harvard Business Review research on this model.

HBR literature range: 50–70% · We use 30%

✓

These assumptions align with published McKinsey, Gartner, Harvard Business Review, and industry benchmarks. Finance and procurement reviewers routinely accept these rate ranges without adjustment. All four drivers are deliberately set at the conservative end of the peer-reviewed literature.

Sources McKinsey Global Institute (2023) Harvard Business Review · Cost-of-delay McKinsey Global Institute (2024) Gartner AI Productivity Study (2024) Forrester TEI Methodology

Driver 1 — Productivity Recovery

Hourly rateSalary÷2,080 hrs=$0/hr

Annual hrs lostTeam×Hrs/wk×48 wks=0 hrs

Recovery rate60% — McKinsey: 60-70% of repetitive knowledge work automatable with AI (2023)

ValueHrs×Rate×0.60=$0

Driver 2 — Backlog Recovery

Annual requestsRequests/mo×12=0

Cost per requestRate×24 hrs (avg 3 dev-days per tool)=$0

Efficiency gain65% — AI-assisted development reduces build time 65% (McKinsey 2024)

ValueRequests×Cost×0.65=$0

Driver 3 — External Spend Replaced

Annual spendMonthly×12=$0

Replacement55% — conservative estimate, excludes media/ad spend

ValueSpend×0.55=$0

Driver 4 — Time-to-Market & Opportunity Cost

Days accelerated2.5 days per request (avg decision-to-delivery time saved)

Daily rateSalary÷260 days=$0/day

Realisation30% — conservative cost-of-delay capture rate

ValueRequests×12×2.5×Daily rate×0.30=$0

Investment & 3-Year Ramp Model

Annual seat costSeats×$100×12=$0

Year 1 value72% of full value (adoption ramp — typical enterprise onboarding)

Year 2 value100% of full value (full deployment)

Year 3 value114% of full value (compounding efficiency gains)

3-yr benefitNet×2.86 (0.72+1.00+1.14 ramp)=$0

60%

Productivity recovery rate (role-weighted)

McKinsey Global Institute (2023); Gartner AI Productivity Study (2024)

65%

Build time reduction via AI-assisted development

McKinsey Global Institute (2024)

55%

External spend displacement rate

Conservative; excludes media/ad. Forrester TEI methodology.

30%

Opportunity cost realisation rate

Harvard Business Review cost-of-delay framework (2023)

Dept

All drivers weighted by department profile

Engineering vs Finance vs Sales vs Ops adaptations applied

$100

Platform license / month

Industry benchmark (2024)

This model is a directional estimate weighted by department profile and digital maturity. Actual results vary by adoption rate, use case complexity, and change management. An Advisor can refine with your specific data.

Your Engagement Model

Three ways to deliver this value — priced for your team size

Based on your simulation, here are three engagement models — each priced for your team size with its full 3-year ROI calculated.

⚠

Complete your profile first

To see personalised pricing and 3-year ROI projections, you need to complete steps 1–5 first — select your sector, industry, department, role, and run your ROI simulation.

🏗

Tier 1 — Fastest Time to Value

We build it for you

We build the exact tools your simulation identified. Zero internal learning curve. Live in weeks.

$5,000

One-time project fee

⏱ Delivery: 2–6 weeks per tool

Dedicated build team for your project
Custom tools mapped to your specific workflows
Full testing, documentation and team handover
30-day post-launch support included

3-Year ROI (all costs included)

Value × 3 − seats − build fee

🎓

Tier 2 — Build Internal Capability

We train your team to build

Platform licenses plus structured onboarding. Non-technical people shipping their own tools in weeks.

$100/seat/mo

+ Onboarding fee

⏱ First tools live: 2–4 weeks from kickoff

Platform licenses for your full team
Structured onboarding — role-specific training
Live guided workshops: build your first tool together
Ongoing AM support to scale adoption

3-Year ROI (all costs included)

Value × 3 − seats − onboarding

🔬

Tier 3 — Strategy First

Business analysis for optimisation

Full workflow audit. Prioritised ROI map and 90-day deployment plan. Board-ready business case.

$3,000

Analysis fee · Credited toward contract

⏱ Deliverable: 3–4 weeks from kickoff

Full workflow audit across all departments
Top 10 automation opportunities ranked by ROI
90-day deployment plan with milestones
Board/CIO-ready business case document

3-Year ROI (all costs included)

Value × 3 − seats − analysis fee

Your executive business case is ready.

Tell us where to send it — and who should be on the call.

What you’re unlocking

▤

Executive PDF Summary

Your ROI model, value driver breakdown, and investment narrative — formatted for the boardroom and ready to share with your CFO or CTO.

☰

Personalised Business Case

Built from your exact simulation data — not a template. Every figure reflects your team size, department, maturity level, and four value drivers.

➔

90-Day Implementation Roadmap

Phased deployment milestones matched to your selected plan — with clear ownership, adoption targets, and success metrics per phase.

☎

Strategy Session with an Advisor

A 30-minute call to review your findings, answer questions, and agree on a concrete next step. No SDR. No pitch deck. No agenda but yours.

Teams modelled 0 No simulations saved yet

Total annual value $0 Across all modelled teams

Selected plan None Return to step 6 to choose

⚠

No ROI simulation saved yet. Your business case will be incomplete without at least one team modelled.

◯

No engagement plan selected. Choose a Tier 1, 2, or 3 plan to complete your business case.

✓

Your business case is complete. Fill in your details below and Kevin will prepare your personalised executive summary before the call.

Your details

Complete your details to unlock all four deliverables above. Kevin reviews every submission personally before reaching out.

Full name required

Company / Organisation required

Work email required

Phone number optional

Anything to flag before the call? optional

🔒 No spam. No SDR sequence. · Kevin personally reviews every submission. · Response within 24 hours.

Enterprise ROI Business Case

Digital Investment Business Case

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Total Annual Value — All Teams $0 Estimated value delivered across your organisation

Blended ROI 0×

vs. 2–3× typical enterprise hurdle rate

Net Annual Benefit $0 After Year 1 investment · seats included

Payback Period — Time to recover Year 1 investment

3-Year Cumulative Net $0 Ramped 72% → 100% → 114%

Total Seats 0 Across all modelled teams

Teams Modelled 0 Departments analysed

Next step

Walk through your results with Kevin, validate assumptions against your environment, and define a low-risk pilot that proves value in weeks — not quarters.

Investment Rationale

Complete a simulation to generate your executive summary.

ⓘ No engagement plan was selected. The financial projections below use a seats-only investment model (conservative baseline). to refine the analysis.

Selected Engagement

No plan selected

Annual Value Equation

Gross Annual Value $0

−

Year 1 Investment $0

Net Annual Benefit $0

3-Year Investment Timeline

Period	Gross Value	Investment	Net Benefit	Cumulative Net

Cumulative Value Chart

Team Breakdown

Where the Value Comes From

⚡ $0 Productivity Recovery

0% of total

◎ $0 Backlog & Tool Delivery

0% of total

◣ $0 External Spend Replaced

0% of total

⌛ $0 Time-to-Market & Opportunity

0% of total

Implementation Roadmap

Phase 1 · 0–90 days Quick Wins

Deploy the platform for 5–10 pilot users in highest-friction team
Automate top 3 manual workflows identified in this model
Build first internal tools to clear backlog queue
Measure time saved vs. baseline (target: 60%+ of modelled value)

Phase 2 · 3–12 months Scale & Compound

Roll out full seat allocation across simulated teams
Replace external tools and vendor contracts identified above
Launch internal enablement programme (champion users)
Capture year 1 productivity gains in performance reviews

Phase 3 · 12+ months Strategic Platform

Consolidate shadow IT onto the digital platform
Cross-team builder programme: every team ships its own tools
Compound efficiency: Year 3 target 114% of Year 2 value
Business case renewal with real data for next budget cycle

Your business case is ready to share.

These projections are built on your inputs. An Advisor will refine the model with your actual data and structure a low-risk pilot that proves value in weeks, not quarters.

Kevin personally reviews every request · 24h response